Does PageRank help your Rankings?
A common question by many new domainers and website developers. The simple answer is, No. Pagerank does not effect your search engine rankings at all and it’s main purpose is to give everyone a visual representation of what Google thinks of your site’s importance. If you want to build pagerank on your site the only way to do so is by having other site’s with a pagerank link to you, thus showing your importance.
Think of it this way, if JoeSchmoe.com has a PR8 then Google considers this site to be useful and important. It probably achived it’s PR8 status by hundreds of other important site’s with PR3’s, PR4’s, PR5’s, and so on linking to it. If that site then links to you Google will take the same into consideration for your site. Why you ask? If Google feels JoeSchmoe.com is a useful, informative, and PR8 worthy site, and JoeSchmoe.com is linking to you. Then, of course, Google is going to think the same towards your website. Otherwise, why would JoeSchmoe.com be linking to it?
So after my long rant let’s wrap things up. Pagerank will not help you rankings in any search engine. The main purpose of pagerank is to give you an idea on the importance of your site. Not just how many people are linking to it - but how many quality sites (other sites with pagerank) are linking to it. On top of that, the way you build your pagerank is by having a link to your site from another page with a pagerank. Finally, pagerank works well if you are trying to sell links to other webmasters and/or seo enthusiasts.
